Privacy Policy
Last updated: 6/25/2025
At Merlin Strategies, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website, interact with our content, or use our services. By using our website, you agree to the practices described in this policy.
1. Who We Are
Merlin Strategies is a business growth optimization firm offering strategic consulting, marketing and sales services, operational design, and tailored solutions across industries. Our website provides insights, case studies, and ways for businesses to connect with us to drive better results.
2. Information We Collect
We may collect the following types of information:
Personal Information
You may provide personal information such as your name, email address, phone number, company name, and other business details when you:
Fill out a contact form
Subscribe to our newsletter
Sign up for case study or blog post updates
Schedule a consultation
Submit a request for service information
Non-Personal Information
We also collect non-personal data automatically when you interact with our site, including:
Browser type and version
Device type
IP address
Pages visited
Time spent on site
Referring URLs
This data is collected via cookies, tracking pixels, and analytics tools (e.g., Google Analytics) to help us improve user experience and performance.
3. How We Use Your Information
We use your information to:
Respond to inquiries and provide requested services
Send newsletters, case study updates, or marketing communications (with your consent)
Improve website performance and user experience
Analyze engagement to refine our content and services
Maintain internal records and business operations
Comply with legal obligations
We never sell your personal information.
4. Email Marketing & Communication
If you sign up for our newsletter or opt in to receive case study or blog notifications, we may use your email address to send relevant updates and insights.
You can opt out at any time using the unsubscribe link in any email or by contacting us directly.
5. Cookies & Tracking
We use cookies and similar technologies to:
Remember your preferences
Monitor site performance
Analyze traffic and visitor behavior
Tailor content and messaging
You can manage your cookie settings in your browser preferences. Disabling cookies may impact your experience on our website.
6. Data Sharing & Third-Party Tools
We may share your information with trusted third-party service providers to help us:
Host and maintain our website
Send email communications
Track analytics
Manage customer relationships
These providers are contractually obligated to keep your information secure and are not permitted to use your data for any other purposes.
7. How We Protect Your Information
We take reasonable technical and organizational precautions to secure your data, including:
Secure hosting environments
SSL encryption
Limited access controls
Regular website maintenance and monitoring
However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on your location, you may have the right to:
Access the personal information we hold about you
Correct or update your data
Request deletion of your information
Withdraw consent to communications
To make a request, please contact us at [connect@merlinstrategies.com] or through our contact page.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated revision date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
Merlin Strategies
connect@merlinstrategies.com
1035 Pearl Street
Boulder, CO 80302